The Metropolitan Museum of Art launches New Blockchain Game

This is the first Web3-based experience (a game that is built using blockchain technology) at The Met. Designed in partnership with the art and tech platform TRLab, this mobile-first, browser-based, blockchain-powered game presents an innovative way to engage with the Museum, and offers the opportunity to collect special in-game NFT badges and win exciting in-person and digital rewards.

The serialized game, which releases new challenges weekly, features over 140 works of art from across The Met collection. Upon successfully finding art-based connections—or “chains”—between works, players can claim free NFT “badges” and earn “achievements” by tackling in-game challenges. After the January 23 launch, new challenges will be released on Thursdays at 12:01 a.m. EST for 12 weeks. Players who earn achievements are entered to win exciting perks and rewards, such as Museum exhibition catalogues, discounts at The Met Store, and private, curator-led tours.

"This groundbreaking online game is an exciting first for The Met and a singular experience in the museum field at large,” said Max Hollein, The Met's Marina Kellen French Director and Chief Executive Officer. “By bringing works of art from collections across the Museum—from Modern and Contemporary Art to Asian to Egyptian Art—players can broaden their engagement and understanding of culture and creativity in a fun and compelling way. Art Links truly exemplifies how The Met continues to connect audiences to ideas and to one another while exploring emerging technology.”

The works of art featured in the game were selected by Destinee Filmore, Assistant Curator in the Department of Modern and Contemporary Art, and a cross-disciplinary team from across The Met’s vast collection. Each chain includes at least one work from The Met’s collection of 20th- and 21st-century art, placing these works in a broader creative context.

The game features four types of connections: “Highlights,” showcasing key works, artists, or movements; “Material,” focusing on how works are made; “Emojis,” highlighting signs, symbols, and visual culture; and “Web3,” showing how artists across time have engaged with core concepts underpinning the blockchain, such as randomization, security, and ledgers.

Audrey Ou, Co-Founder and CEO of TRLab, said, “As a company at the forefront of art and technology, we’re committed to creating new ways for audiences to discover, engage, and immerse themselves in art and culture. Partnering with The Met on its first Web3 experience reflects our belief that deepening connections between creators, collectors, and fans is the future of art. We’re combining digital innovation with artistic expression to create truly transformative experiences.”

In each game, players create a chain that consists of seven artworks and six connections. The connections can be words, emojis, or artworks. The chain is completed in three rounds, with each round becoming progressively more difficult. Players have four attempts to complete each chain correctly. No prior knowledge of art history is required to play, and the game includes built-in learning moments—accessible through an icon on each digital representation of art—to discover more about the work and the artist.

Players can collect 12 free badges, one for each weekly chain, with opportunities to earn seven achievements linked to in-game challenges. Five of the achievement tokens are free, while two tokens can be purchased at an affordable price. (No purchase is necessary to enter or win.) Built on Base (Coinbase’s L2), the game accepts cryptocurrency and credit card payments through MoonPay and Stripe.

The game was built with universal accessibility in mind and features screen-reader friendly code along with visual descriptions of all in-game artwork and imagery. These features were developed in partnership with The Met’s Access team and individual testers from The Filomen M. D’Agostino Greenberg Music School.