Sold: Ari Emanuel buys Frieze Art Fair from Endeavor

Thursday, May 1, 2025
Sold: Ari Emanuel buys Frieze Art Fair from Endeavor

The arts organization and event will be sold to a new company founded by Emanuel and backed by a consortium of investors.

With the Silver Lake take-private complete, Endeavor Group Holdings continues to sell off its remaining “non-core” assets, with Ari Emanuel still the biggest buyer.

The company on Thursday said that it had agreed to sell Frieze to a new events and experiences company founded by Emanuel, and backed by a consortium of investors. Frieze operates international arts fairs, as well as editorial and digital arts platforms.

Frieze CEO Simon Fox and his team will continue to operate the business under its new ownership.

“Frieze has always been a source of inspiration for me—both professionally and personally,” said Emanuel in a statement. “Having worked with the team for nearly a decade, I’ve seen firsthand the strength of their community and the ambition driving their mission to expand the reach and understanding of contemporary art. Frieze is well positioned for further growth and represents a strategic cornerstone in our new global events platform.”