Oliviero Toscani, Benetton's Photographer, dies Aged 82

Monday, January 13, 2025
Oliviero Toscani, Benetton's Photographer, dies Aged 82

Toscani, the art director for Benetton from 1982 to 2000 revealed in August he suffered from the deadly disease amyloidosis.

The fashion photographer is renowned for the provocative images used in Benetton’s advertising campaigns. Toscani, who for two decades was the art director of the global clothing chain, died on Monday.

The Milan-born photographer told Corriere della Sera newspaper in August last year that he had a terminal illness and did not know how long he had to live.

In a statement on Instagram his family said: "With immense sorrow, we announce that today, January 13, 2025, our beloved Oliviero has embarked on his next journey. We kindly ask for privacy and understanding during this time, which we wish to face within the intimacy of our family. Kirsti Toscani with Rocco, Lola, and Alí."

Main Image: Oliviero Toscani, Copyright Oliviero Toscani Studio