The German company Böcker whose lift was used in the Louvre theft is making the most of its free publicity - by launching a new advertising campaign on social media.
"When you need to move fast," reads a banner under the image. "The Böcker Agilo transports your treasures weighing up to 400kg at 42m/min - quiet as a whisper."
Video has emerged of the alleged thieves escaping on the mechanical ladder after stealing €88m worth (£76m; $102m) of France's crown jewels on Sunday.