Bayeux Tapestry Tickets Generate Record-Breaking £2.5m for British Museum in One Day
The British Museum had its “single biggest day of ticket sales” for an exhibition in its history, bringing in more than £2.5 million from those keen to see the Bayeux Tapestry.
The demand for the exhibition, which will see the 70 metre-long tapestry transported to the UK for the first time since it was made nearly 1,000 years ago, was described by the museum as “unprecedented”.
At its peak, the online queue for tickets reached more than 80,000 and the museum’s website received 4.7 times its average daily traffic.
The tickets were for September to December exhibition entries, and are now sold out. There will be two more releases of tickets to the exhibition between January and July next year.
Director of the British Museum Nicholas Cullinan said: "We've been amazed by the response to The Bayeux Tapestry, with today becoming the biggest ticketing day for any exhibition in the British Museum's history.