Yoon-Ja Collection in Mamco Geneve

Tuesday, June 16, 2020
Yoon-Ja Collection in Mamco Geneve

In 1985, Yoon-Ja Choi and Paul Devautour stopped making work under their own names. They devoted themselves, as “art operators,” to promoting artists they “rejpresented,” spending much of their time growing and managing their “collection.” Once practicing artists, the pair turned their attention to identifying, collecting and exhibiting artwork instead.

Image courtesy to Mamco Geneve

 

In 1985, Yoon-Ja Choi and Paul Devautour stopped making work under their own names. They devoted themselves, as “art operators,” to promoting artists they “rejpresented,” spending much of their time growing and managing their “collection.” Once practicing artists, the pair turned their attention to identifying, collecting and exhibiting artwork instead. The result was a kind of “meta-work” – part fiction, part reality – in which the new collectors fulfilled various strategic, behind-the-scenes roles, serving variously as art historians, critics, curators and agents.

 

 Image courtesy to Mamco Geneve

 

Some of the artists in their collection had curious-sounding names: Richard Allibert, Buchal & Clavel, J. Duplo, Kit Rangeta and Lady Penelope. Others were more plausible: Ramo Nash Circle, Manuel Ismora, Claude Lantier, Alexandre Lenoir, Martin Tupper and David Vincent. Others still had a distinctly international flavor: Art Keller, Richard Kongrosian, Vladimir Kutusov and Gladys Clover. The truth, however, was that none of them actually existed. They were all alter egos of Yoon-Ja Choi and Paul Devautour. The duo’s enterprise allowed them to develop a critical panorama of the art forms present on the market at the time. While some works only made sense in their exhibition context (Alexandre Lenoir), others expounded empty theory (Claude Lantier) or deliberately sidelined aesthetic questions in favor of exhibition strategies (Buchal & Clavel). 

So blurred is the line between fact and fiction that it is hard to tell where one ends and the other begins. The artists and the collectors are fake but the collection itself – and the works it contains – are very much real. Unsettling as it may be, the use of pseudonyms was by no means unique. Writers Borges and Passoa, for example, were noted for publishing under a number of names. 

The pair’s works, exhibited at MAMCO beginning in 1994, were donated and added to the museum’s permanent collection in 2019. The Collection Yoon-Ja & Paul Devautour is a record of how the art system operated between 1985, when they met, and 2004, when they parted ways. 

 

Stephanie Cime

ArtDependence WhatsApp Group

Get the latest ArtDependence updates directly in WhatsApp by joining the ArtDependence WhatsApp Group by clicking the link or scanning the QR code below

whatsapp-qr

Subscribe to the Newsletter

Image of the Day

Anna Melnykova, "Palace of Labor (palats praci), architector I. Pretro, 1916", shot with analog Canon camera, 35 mm Fuji film in March 2022.

Anna Melnykova, "Palace of Labor (palats praci), architector I. Pretro, 1916", shot with analog Canon camera, 35 mm Fuji film in March 2022.

Search

About ArtDependence

ArtDependence Magazine is an international magazine covering all spheres of contemporary art, as well as modern and classical art.

ArtDependence features the latest art news, highlighting interviews with today’s most influential artists, galleries, curators, collectors, fair directors and individuals at the axis of the arts.

The magazine also covers series of articles and reviews on critical art events, new publications and other foremost happenings in the art world.

If you would like to submit events or editorial content to ArtDependence Magazine, please feel free to reach the magazine via the contact page.