The Van Gogh Museum Partners with The Pokémon Company International

To celebrate the 50th anniversary of the Van Gogh Museum, Pokémon and the Van Gogh Museum have launched an official collaboration aimed at introducing new audiences to the work of Vincent van Gogh. Both Vincent van Gogh’s work and Pokémon have a special connection with Japanese art and culture. Japanese prints had a profound impact on Vincent’s art and on his world view. Speaking to his brother Theo in a letter in September 1888, Vincent said ‘And we wouldn’t be able to study Japanese art, it seems to me, without becoming much happier and more cheerful, and it makes us return to nature, despite our education and our work in a world of convention.’  


Caption: Pokémon at the Van Gogh Museum presentation

Emilie Gordenker, General Director of the Van Gogh Museum commented: ‘This collaboration will allow the next generation to get to know Vincent van Gogh’s art and life story in a refreshing way. The Van Gogh Museum and The Pokémon Company have drawn on many years of educational expertise to create a special experience for children, their supervisors, and we hope many others at the Van Gogh Museum.’

Director of Licensing at The Pokémon Company International, Mathieu Galante commented ‘We are always looking for fantastic partners that we can create unique and joyful experiences with for Pokémon fans, and we have genuinely found that in working with the Van Gogh Museum. There is a strong link between the inspiration behind Pokémon and the inspiration behind some of Vincent van Gogh’s most famous work. With this collaboration we really hope that we can see children discovering and immersing themselves into the world of art through the incredible works of Van Gogh and Pokémon.’ 

Image : (left) Pikachu inspired by Self-Portrait with Grey Felt Hat, Naoyo Kimura (1960), The Pokémon Company International . (right) Self-Portrait with Grey Felt Hat, Vincent van Gogh, 1887, Van Gogh Museum, Amsterdam (Vincent van Gogh Foundation)