The Pokémon Company has announced a new collaboration running at the Van Gogh Museum in Amsterdam from 28th September.
This isn’t the first time that The Pokemon Company has collaborated with a famous museum. In 2018, Pokemon collaborated with the Tokyo Metropolitan Art Museum between October 27 and January 20, 2019.
During this time, visitors to the museum were able to purchase one of five promotional Pokemon Trading Card Game cards that featured characters drawn in the style of Munch’s The Scream.
No further clues have been released by the Van Gogh Museum or The Pokémon Company as to what this collaboration will entail, only a launch date of 28 September 2023, with the promise that more information will follow.
The Van Gogh Museum has rolled out a host of collaborations in recent years, with some finding new ways to look at the work and life of one of the world’s most famous artists. The 2022 Mud Jeans collection, for example, featured laser details of Vincent’s handwriting. The brand was inspired by a letter Vincent sent to his brother Theo in 1883, reading: “Hoping for better times mustn’t be a feeling but a doing something in the present.”
Image : Van Gogh Museum Amsterdam, photo Jan Kees Steenman
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