Floral Street First Fragrance Partner of the Van Gogh Museum

Thursday, June 17, 2021
Floral Street First Fragrance Partner of the Van Gogh Museum

The independent, sustainable British brand Floral Street is the first fragrance partner of the Van Gogh Museum. Through their creativity, dedication and in celebration of the works of Vincent van Gogh, they will excite and engage audiences globally in appreciation of fine art and fine fragrance.

The independent, sustainable British brand Floral Street is the first fragrance partner of the Van Gogh Museum. Through their creativity, dedication and in celebration of the works of Vincent van Gogh, they will excite and engage audiences globally in appreciation of fine art and fine fragrance.

I’m honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.” - Michelle Feeney, Founder, Floral Street.

This first-of-its-kind collaboration is an opportunity for audiences from around the world to discover how Van Gogh’s passion for the natural world has inspired sustainable scent creations. The four-year licensing partnership between Floral Street and the Van Gogh Museum across Fragrance and scented Home products will see the first launch in August 2021 which will bring to life the beauty and optimism of one of Vincent van Gogh’s most renowned masterworks.

Floral Street and the Van Gogh Museum share a mission to inspire a diverse audience for future generations. Our collaboration offers a fresh and different way to experience the art of Van Gogh.” - Emilie Gordenker, General Director, Van Gogh Museum.

 

 

 

 

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